Online Course

The Leader’s Message

A workshop series for those who want to communicate more effectively as a leader.

You receive a lot of communication; some are more compelling than others. Do you know why? We all communicate as a part of our roles, but how effective is our communication? This workshop series is for those who want to communicate more effectively as a leader. These practical sessions will take you through a series of provocative exercises to give you tools for improving your leadership communication skills. This series was recorded from a faculty development workshop series at the University of Utah that my colleague (Isaac Holyoak) and I gave in May 2020.

Part 1

Principles

Principle of Self

When you communicate, you are communicating your perspective. Take full ownership of what you say. Ownership includes owning your opinion, feelings, fears, and the truth of the message. Be congruent with the message that you are delivering.

Principle of Audience

Relationships are the heart of effective communication. The quality of communication depends on your ability to identify with your audience by speaking their language and understanding their needs. Meet the audience where they are and communicate accordingly.

Principle of Context

The needs of the situation determine the purpose of your communication, whether it is to inform, deliberate, or persuade. All aspects of the communication, from what you say to how you say it, should resonate with the moment. Keep your desired outcome in mind as you communicate.

Part 2

Core Elements

From the first draft or impulse to the communication you deliver, four pairs of elements shape a compelling message. Each has its own session video and worksheet below.

Purpose & Authenticity

  • What is the desired result of the communication?
  • Does what I’m saying reflect who and how I am?
Watch Video

Empathy & Stories

  • What is the feeling I hope to convey?
  • Does the message resonate with the audience?
Watch Video

Truth & Information

  • Am I saying what I know to be true?
  • What is the relevant evidence for what I’m saying?
Watch Video

Construction & Medium

  • Is it pleasant to read/hear?
  • Am I choosing the right channel and timing?
Watch Video

Worksheets

Want to go deeper?

Explore Tony’s other online courses, or bring a workshop to your team.